Absolut Special Edition: Untold

Creative Agency: Leo Burnett
Art Director: Alexandru Nimurad
Copywriter: Ada Musat
Project Type: Produced, Commercial Work
Client: Absolut Vodka
Location: Bucharest, Romania
Packaging Contents: Vodka
Packaging Substrate / Materials: Paper
Printing Process: Dicital Printing

Gold winner at the WorldStar PACKAGING AWARDS, the packaging mirrors the look&feel of the fantasy world we created for ABSOLUT CREATOR – a virtual game translated piece by piece into reality. A world dedicated to Creators in endless transformation till greatness is unleashed.

This process of how creators are born was mirrored in the 4 moon stages: Dreamer, Magician, Lord and the final one, Creator, symbolized by the full moon.

These stages were experienced by consumers on our online gaming platform, absolutcreator.ro , where they built level by level the Loonia universe depicted on the packaging. Then, the platform was translated into a real art installation at UNTOLD FESTIVAL.

What’s Unique?
Unique shape and a concept design that links the online to the reality.