KongQueLing (Baijiu)

Peacock spirit

The name of this Chinese baijiu comes from the famous dancer’s dance “Peacock Dance”, so we started the design work around the peacock.

The rich and irregular texture of the body of the wine bottle, on the one hand, represents the elegant skirt in the dancing process, and on the other hand, it is also an interpretation of the rich body of the baijiu. Using dark blue as the main color also makes the product exude a mysterious atmosphere from the inside out. In the shape of the bottle cap, you can also clearly see the dancing posture of the dancer composed of peacock feathers. The combination of peacock and camellia (Yunnan flower) on the outside of the box makes this product even more unique.

孔雀令白酒

这款中国白酒的名字源于著名舞蹈家的舞蹈《孔雀舞》，于是我们围绕孔雀展开了设计工作。

酒瓶的瓶身丰富而不规则的质感，一方面代表舞动过程中飘逸的裙摆，另一方面也是对白酒浓郁酒体的诠释。使用深蓝色作为主色调，也让产品由内而外散发出一股神秘的气息。在瓶盖的造型上，还可以清晰地看到由孔雀羽毛组成的舞者的舞姿。包装盒外侧采用孔雀与山茶花（云南花）的组合，让这款产品更显独特。