Al Market Private Label

Agency: Tomatdesign
Designer: Andrey Tarakanov
Client: Azersun
Type Of Work: Commercial Work
Country: Azerbaijan, Russia

Al Market supermarket chain sells lots of products of the Azersun holding under the private label. The range includes lots of commodities as well as normal supermarket goods and FMCG. We were challenged to stay within classic PL approach but deliver the brand values, like affordable, and friendly. Say cheap without saying word “cheap”. AL means “buy”. And it is the key element of the design.