Chía and Linaza Orgánica

Designed by Caja de Colores, Chile.

Chía and Linaza Orgánica, are two ancestral seeds food, very similars in the way to eat, but whith two different origins. The Linaza, or Linseed, was used in the middle East and The Chía in the southwest of Mexico.

The Most important topic in this package design was two: Emphasize in the name of the seeds and his “organic” added value, and the “bowl image” to fortify the idea that this product is a morning or breakfast food (similarity with the cereal bowl). The back of the package show us how to use this food in a comic way, making the relation with the cultures that occupied these seeds ancestrally.