A FINO THAT IS MUCH MORE
The renewal of the label of this white wine, Fino Manolo, is a process that goes beyond simply changing the design, it has tried to make a profound change, and for this, in addition to creating a much more modern image, we have highlighted that it is a white wine very dry without bothering to highlight that the wine itself is a fine wine. We are looking for a broader, younger, and therefore more numerous customer target.
When renewing the label of a Manolo white wine, we first took into account that the design had to be attractive and eye-catching, and to do so we created an illustration in which we see Manolo tasting the wine.