Nuff Juice

Nuff Juice was born from a simple frustration: seeing the juice industry constantly trying to pass off flavored sugar water as true wellness. We promise a genuine product, made with 100% fresh fruit—and we mean actually fresh, not from some dusty concentrate drum. We outright reject all those sneaky additives, ensuring you get the healthiest stuff possible. Plus, we’re dedicated to making Mother Earth proud by sticking to locally sourced, eco-friendly ingredients and keeping our environmental impact low.

The brand’s visual style is intentionally robust and approachable. Our NUFF logo concept takes its cue from ancient, handcrafted print methods like linocut or woodcarving. The letters are chunky and have a charmingly rough texture, a perfect visual representation of our “enough” philosophy and stubborn insistence on traditional methods. The main font was chosen with varying weight and thickness—all that complex stuff—just to make sure it immediately relates back to the natural, vibrant spirit of the fruit inside the bottle and captures attention right away!

To harmonize with the lively colors of our natural fruits, we developed an illustration style featuring hand-crafted, brush-like lines. This whole ‘showy’ system, often animated on our website, is designed to send one clear, loud signal to consumers: “Trust us, this product is truly extracted from real fruit, not some laboratory concoction!” We even snuck in some vital, often-avoided messages like “Fresh,” “Nature,” and “Never from concentrate.”

Our first three product lines were “concocted” to serve various occasions and different types of customers. These tropical specialties boast unique characteristics in flavor, texture, and specialized health benefits, making them perfect for quenching your thirst after playing sports, or simply after an exhausting TV binge session. We “overdid” the packaging, turning it into a mobile fruit garden. The goal is that when these products stand together on the shelf, they look conspicuously different and totally contradict the boring, ‘copy-paste’ design of other juice brands—it’s our way of demanding attention!

Finally, we love to “bribe” our winning customers with accessories. From T-shirts and caps to tote bags and tumblers, this essential collection allows you to wear, carry, and drink everything with the NUFF logo on it—a fun way to share the NUFF love!

Special Thanks for our Team
CD: Laint
Account: Lam Hoang
Design Team: Chang Be, Mikeyokei, Chau Nguyen
UX/UI & Website Developer: Duong Vu, Chien Pham
Lino Cut: Le Bui Ngoc Hai
Showcase: Chau Nguyen, Chang Be, Mikeyokei
Producer: Anh Tram
Animation: Chau Nguyen, Toan Truong, Memo Creative
Photography: Kweirdbleu, Jeni Khanh Pham

Website: nuffjuice.com