Lafz Personal Care Collection

Design: Studio ABD
Location: India
Project Type: Produced
Client: Lafz
Product Launch Location: Asia
Packaging Contents: Facewash, Scrub, Mist, Serum
Printing Process: Print, Foil Stamping, Spot UV

Elemental, balanced, and rooted in faith, Lafz is a soulful brand, believes in being in harmony with oneself and feeling confident about one’s identity and core. It’s a celebration of YOU without compromising on your values. Lafz woman is a Queen and Lafz man is the King who has respect for one’s faith, owns an impeccable sense of style and taste, is caring, thoughtful, and compassionate.

The narratives for the packaging design were based on this deeper understanding of the Lafz belief system and its unique audience. The essence is captured in the designs through a balanced approach, a blend of modernity with intricate craftsmanship. The ingredient stories were hand-drawn to create unique and memorable signature stories layered on balanced and minimal layouts. The unique tree forms unify the range and give it a regal touch. The brand palette was defined as evolved, natural, deep hues layered with accents of metallic gold, silver, and rose golds.

What’s Unique?
Lafz packaging experience is differentiated and unique. With hand-drawn, gold foiled motifs creating a signature visual vocabulary for the brand and adding a layer of mystique and warmth against the deep hues, every element is thoughtfully added to the packaging story to make it look elegantly balanced and regal.