In India’s tea gardens, mornings begin with the scent of fresh leaves, the hum of a kettle, and the first rays of sunlight spilling over rolling hills. This quiet poetry is where Wagh Bakri’s Indian Black Tea – Russia Edition finds its roots.
We imagined India through the eyes of someone discovering it for the first time, lush green plantations, vibrant spices, ornate palaces, and wildlife that feels both regal and gentle. This perspective inspired the postcard-style illustrations on the pack, making each box feel like a treasured keepsake from a journey.
The illustration style is intricate yet warm, mirroring the craftsmanship that goes into selecting and blending the tea. Every stroke was hand-drawn to retain the human touch, ensuring authenticity and emotional depth. The regal tiger stands for strength, pride, and heritage, while the sheep represents gentleness, warmth, and welcome. Their presence side by side becomes a symbol of harmony, reflecting Wagh Bakri’s philosophy that tea unites people beyond differences.
The colour palette, deep greens, sunlit golds, earthy terracotta, draws directly from India’s landscapes and different tea flavours. These tones also stand out on retail shelves, balancing vibrancy with premium elegance.
The pack structure keeps the front minimal with a focused illustration window, letting the story take centre stage while the bold Wagh Bakri red anchors brand recognition.
Every variant in the series offers a new facet of India, from the warmth of spiced chai to the calm of verdant plantations, making Indian Black Tea not just a product, but an invitation to experience India’s tea heritage sip by sip.





