Friggs Rice Cake

Derrick Lin


Designed by No Picnic, Sweden.

No Picnic helped Friggs to re-gain the position as No. 1 in the rice cake category. Big thanks to Edholm Ullenius who made the wonderful illustration.

No Picnic made the design for Friggs new premium rice cake. An organic pattern, elaborated typography and earthy colors communicate the spirit of the product. The challenge was not to go over the top with the premium feeling. It is the Rolls Royce of rice cakes, but hey, it’s still a rice cake.