Joann Fabric + Crafts (Student Work)

Designed by Brigid Eduarte, a graduate of the Chicago Portfolio School, United States.

The identity is designed to create a flexible, updated, and lasting look. The head of a pin is used to typographically hold together the logo, as well as, serve as an accent color. The color of the head of the pin is easily changeable to fit with different backgrounds. Bags, tags, and coupon books highlight Joann’s diverse inventory of fabrics and materials.