Rapha’s Grand Tour Shoes

We at Progress Packaging worked alongside Rapha and their designers at Irving & Co in developing this. We suggested a fold flat format for both space and cost saving reasons, these being made in our Chinese factory and delivered direct to the shoe factory. The uncoated black stock was embossed with a gravure effect referencing the sophisticated materials used by Rapha, the white stripe was inlaid in a de bossed gutter to mirror their signature stripe. The inner imagery obviously reference the open road as well as the brand from commissioned specialist photographers.