Raw Raw (Student Project)

Designed by Michal Ninburg, Israel.

Raw Raw is an invented healthy snack brand for kids, which is based on raw food.

The project’s goal is to provide a healthy and attractive alternative to the current fattening snacks and to encourage kids to eat healthier food. The brand includes a sneaky and lovable brand character by the name of Raw Raw the monkey.

The project includes packages for a series of baked chips, cocoa balls, cocoa treats. The project also includes a computer game that lets you explore Raw Raw the monkey’s world.