Cafe Bustelo (Concept)

Designed by designojo, United States.

Cafe Bustelo is the classic bodega coffee found throughout New York City in corner markets and the city’s grocery chains. Founded in the 1930’s, Bustelo was originally sold regionally, today the brand has wide distribution in the US and beyond.

Despite the explosion of coffee “awareness” brought on by Starbucks, very little change has been made to the bright yellow Bustelo can over the past 50 years.

We were inspired to rethink the brand via packaging, with an eye towards retaining the art deco sense of the label while updating its overall shelf presence.