Pickwick (Student Project)

Derrick Lin


Designer: Kevin Rhoe
Project Type: Student Project
School: BKF, University for Applied Sciences, Graphic design
Location: Budapest, Hungary

Task – “Redesign the packaging of Pickwick for a new, not existing, target audience.”

Scope – Concept development, packaging design

Concept – Monster tea, that creates a more playful way to package the tea for the upcoming halloween festivities.

The concept plays with the already excisting flavours by renaming them: ‘Honey Horror’ and ‘Strawberry Blood’. The teabags have an illustrated brain on them. The ‘brainbags’ are pulled out through the mouth, it is like your taking a piece of the brain from the monster.