Baransu (Student Project)

Designer: Ashley Brown
Project Type: Student Project
School: University of Wisconsin Stout
Course: Graphic Design II
Tutor: Nagesh Shinde
Location: Menomonie, Wisconsin, USA
Packaging Contents: Edamame & Wasabi Green Peas

Starting with a package of edamame from an everyday grocery store, I created a company, logo, and packaging for a line of healthy snacks. Baransu, meaning balance in Japanese, served as the inspiration for this project. Finding balance in your health and everyday life is what this conceptual company stands for. Simple, clean design lets the product sing. and the cone shape with an opening on the bottom makes eating on the go easy.

What’s Unique?
The cone shape makes this all natural snack easy to eat on the go. The print on the inside adds a fun surprise when the package is opened.