Bueno de Alegoria

Agency: Chapter
Project Type: Produced, Commercial Work
Location: Monterrey, Mexico
Packaging Contents: Malt Coffee
Packaging Materials: Plastic, Paper, Glass
Photography: Juma Herrera for Nation Visuals

Bueno de Alegoría is a malt coffee brand based in Monterrey, Mexico. Artisanal and mysterious vibes surround the brand to highlight its main difference from regular coffee, as they are the first of their kind in the country. Since the whole product line is just being introduced into the market, the use of various materials but consistent shapes was the main resource in developing the brand’s graphics. A combination of traditional lettering methods and contemporary typography gives contrast to the identity.

What’s Unique?
Packaging for Bueno de Alegoria differs from common coffee packaging because it uses materials as a variable. Every roasting type can be identified not only by a number or a label color (which is what most products do), but also by packaging material. The shape is consistent, but a different texture and color (from transparent plastic to paper to black plastic) is used for each roast. Plus, a special cold brew, ready-to-drink malt coffee is also available in a screen printed glass bottle, to maintain the artisanal aesthetics of the brand.