Agency: Studio A – Interbrand
President & CEO: Armando Andrade
Design Director: Pau Casals
Client Services Director: Claudia Hidalgo
Project Manager: Paloma Estremadoyro
Designer: Fran Vela
Project Type: Produced, Commercial Work
Client: Cartavio Rum Company
Location: Lima, Peru
Packaging Contents: Gin, alcohol, drinks
Packaging Materials: Glass, plastic
Cartavio Rum Company commissioned us the challenge of creating a new brand of premium Gin for the peruvian market.
With this goal in mind, we created “Antagonic”, a completely disruptive name that takes its origin in the idea of the “antagonistic”, the hidden side of each person, to break with the british codes that are associated with the premium gins industry.
The hidden face, the more intimate, deep and forgotten thought of every one of us. This double face, opposite and complementary, which visually expressed through a minimalist and geometric visual codes, where the lines give the protagonism to the moiré pattern, contrasting with the subtlety of the roman brand’s typography.