Mash Paddle Brewing Co.

chargefield

50 Carroll St, Toronto, ON M4M 3G3, Canada

 

Creative Agency: Chargefield
Creative Director / Designer: John Godfrey
3D Renders: Clayton D’Mello
Project Type: Produced, Commercial Work
Client: Mash Paddle Brewing Co.
Location: Hamilton, Ontario, Canada
Packaging Contents: Beer
Packaging Materials: Glass

Mash Paddle Brewing Co. is a brand new craft beer brewery, located just 30 minutes west of Hamilton in Brantford, Ontario. Started in a small kitchen and driven by a passion for fresh local beer using only the best local ingredients and no additives, Mash Paddle is now a full fledged brewery producing some of the best craft beer in Ontario. Chargefield helped facilitate Mash Paddle’s launch by designing packaging for the brewery as well as items such as posters, table tents, tap handles and coasters to help promote Mash Paddle’s presence in local pubs.

 

What’s Unique?
The packaging of all Mash Paddle beers were designed to reflect the brewery’s focus on quality and time-tested craft brewing methods. As such, we developed a packaging design that reflected the brewery’s no-nonsense approach to brewing with stripped down aesthetics featuring bare aluminum, bold solid colour and mash paddles in keeping with the name.

The Mash Paddle logo was already designed upon the inception of the company, but Chargefield helped to solidify the visual branding of the brewery by utilizing a modified version of the paddle portion as a repeating pattern on the cans to stend out on the shelf. When special edition brews are released, the sparseness of the cans are used as an advantage to add patterning and more colours that attract attention while still adhering to the core look of the brand.

 

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