Masi: Celebrating 50 Years Of Wine Excellence

Creative Agency: FutureBrand Italia
Project Type: Produced, Commercial Work
Client: Masi Agricola
Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Flexography and Screen printing

Masi Agricola have been producing their wines since the 18th century in the Valpolicella, one of Italy’s leading region for great wines. A true Italian excellence known and appreciated internationally for their products such as Campofiorin, a red wine sold in more than 100 countries all over the world.

The Campofiorin wine family, the perfect fruit of a special wine-making technique, has reached its 50th anniversary and Masi has asked to FutureBrand to review its brand identity to celebrate the anniversary.

What’s Unique?
The work leveraged on the strong brand equities, recognized and appreciated by wine lovers. The restyling work drew inspiration from Campofiorin origins retrieving some iconic visual elements from the 60s.

Besides the commemorative label of the 0,75 lt Campofiorin bottle, FutureBrand has designed the limited edition magnum bottle and the entire Campofiorin family: Brolo Campofiorin Oro, Grandarella, Rosa dei Masi, Masianco and the new Moxxé.