Obie Organic Food

Creative Agency: Hi! Estudio
Project Type: Produced, Commercial Work
Location: Tepatitlán, Mexico
Packaging Contents: Cookies
Packaging Substrate / Materials: Glass, paper
Printing Process: Flexography

Obie is born thanks to the necessity of creating a tie between Mexican organic food producers and the consumers, looking for the nutritional well-being, and distribution of these so that they can be at everyone’s reach.

An identity was made that expresses an emotional tie between the consumer and the products that are offered, a graphic that alludes to a point of purchase through a home and to the products through a synthesis of canaries singing in the mornings.

What’s Unique?
Obie is born thanks to the necessity of creating a tie between Mexican organic food producers and the consumers, looking for the nutritional well-being, and distribution of these so that they can be at everyone’s reach.