Peet’s Coffee and Tea (Student Work)

Derrick Lin


Designed by Chul Lee, currently studying graphic design at Pasadena Art Center College of Design was assigned to redesign and re brand Peet’s Coffee and Tea.

The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The alongated packaging stands high from all the competitors keeping the coffee fresh by using a re-sealable premium grade adhesive that is easy to open and easy to close.