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Designed by FuseProject.

In order to compete in a saturated market, Philou needed to present pre-teens with shampoo and conditioner bottles that would embody a playful brand attitude and boldly stand apart from other brands. In our design we started with the shape of an egg – symbolizing purity – and transformed it with a gentle tug and twist – a nascent sensuality. In store aisles, the bottle stood out, quickly becoming a recognizable icon. The unique silhouette resonates with teens and adults alike.