Designed by Designworks, New Zealand.
An 80 year commemorative gift
Our brief was to re-package a limited edition of a much loved, but discontinued beer in time to celebrate DB’s 80th year of beer production. So we set out to ‘Re-mix’ a classic in an engaging, fresh way.
We worked with historical ingredients, classic imagery and old advertising lines and had a bit of fun, re-jigging the mix, re-energizing it to appeal to the aesthetic tastes of a new generation. Bright, bold, overlapping typography and shapes were screen-printed onto the box along with the advice, probably considered PC at the time – ‘drink to your health.’
This project was produced as a gift – a Christmas beer – for DB’s staff and friends that went down a treat. It’s a nod to the past, designed for DB’s people to drink to the future.