Derrick Lin


Designed by Neumeister, Sweden.

Distinctive design is helping the customer to make the “right choice”. Clarity that inspire.

Input: In a world when fine cooking at home has become everybody’s hobby, where do you find the right bouillon? Bong’s bouillon is out there, but what are they made of? Witch one serve my purpose?

Output: Inspiration and clarity was the main idea. Make the choice easy for the customer. And when the choice is made, our bouillon should be easy to use; important information uncomplicated to find.

Outcome: In this case, less really became more. The clarity has helped the customer to find the product they´re looking for. And more often than before, they find Bong…