Harley Davidson Spirit (Student Work)

Designed by Sa Nguyen, a student at the Academy of Art University, United States.

The assignment is to conceptualize a skincare line for an existing brand that is currently not on the skin care market. Students are expected to understand the company philosophy, target audience, and overall brand aesthetics. The deliverables include seven skin care items and a point-of-purchase display.

I chose Harley Davidson as the brand to create this new line of skincare: “Spirit by Harley Davidson.” The market for Harley Davidson motorcycles is large and they recently decided to target younger bikers and also women. A skincare line is a logical product introduction to solidify their brand along with their legendary motorcycles. The size of the products also an important element to consider, the target customers are bikers so the size should be small enough in order to bring the products along on their road trip or daily commute.