Fresh Label

Designed by Melanie Barajas, Mexico.

The assignment was to create a premium design for canned fruits and vegetables. The project began with the creation of the brand, followed by the concept that was “bring to your table the freshness canned fruits & vegetables”, like taken directly from the farm.

So I used green tones and the combination of wood in contrast with a bowl full of product took from the top. Moreover the can has two sides that let you complete the bowl. In the different products you can also find details of the product not only the way it´s inside, also before it is canned.