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Designed by Popular Bruketa & Žinić OM, Serbia.

SOFI, a small family production of organic handmade cosmetics, is a client our agency has already worked with, firstly defining the visual identity, and afterwards designing the packaging for soaps and gift packages. Emphasizing the manual production, the quality of the resources as well as of the final products, is something we tended to keep in mind while designing the new packaging for Bath Bombs.

We created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points, which was one of the client’s requests.
In addition to the previous, this way of typography usage in creating packaging design is not so common within the Serbian market, which makes it more differentiated when it comes to competition. While creating the typography characters, we tried to add a particular handmade touch to it, which is a characteristic of the entire range of SOFI organic products.