Task: What is the best thing you know? Make a concept out of that and design a package that can be sold in stores.
Solution: I choose white t-shits. The reason for that is because it works with everything. Almost every color or shape fits with the white t-shirt. Then I made a concept for a store i Bergen, Norway, called Pepper. The idea is that the store shows the customers all the endless possibilities that you have with a single plain white t-shirt. That is the reason for why I called the package “Endless Possibilities”. By showing the t-shirt together with other clothes that they have in their store, will also increase the profit for Pepper.