Our objective was to design a new range of Dunnes Stores Kids Ice Lollies. We aimed to breathe new life into the range and create a bold statement that would stand out in the busy freezer isle. The design objective was to create new packaging that would put the flavour front and centre, and effectively communicate this as a fun and exciting product range. We agreed with our client that the way forward was with a super-vivid, fun, and eye-catching design. Friendly ‘Taste Buddy’ characters were developed to circulate a central ‘Flavour Planet’. This range is marketed towards the general public, with a particular focus on mums and kids, especially for summer parties and barbecues.