Chicha

Designed byArda Kissoyan, Argentinian graphic designer currently residing in Lima, Peru.

With powerful and expansive personality, colorful and cheerful expression, inspired by Peruvian “Chicha” graphic style, Arda Kissoyan has created the brand and the packaging for “Oepe!”, a Peruvian Style “alfajor” (traditional stuffed and coated cookies).

“Chicha” is a popular art form originated in low-cost advertisements, graffitis, and posters announcing “cumbia” bands concerts and festivals, in which the typography, with its striking and fluorescent colours, is the main protagonist.