OOB Organic

Derrick Lin


Designed by Special Group, New Zealand.

We talk about the virtues of simplicity in design – and the proof of this is in these particular puddings. We’ve completely redesigned the brand identity for OOB (Omaha Organic Blueberries), starting with their packaging.

The colours are bold, the language is humorous and the playful designs are unlike anything else on the shelf. It’s all designed to convey OOB’s policy of simple, honest and flavoursome product. And to cut through at retail.

OOB are an inspiring success story, being a family based company who have secured distribution in both the major supermarket networks, and have now expanded their distribution into Australia through Coles. Their new look is ready to take on the world.