WayFare Diary Ice Cream

Derrick Lin


Designed by SmashBrand, United States.

WayFare foods contacted SmashBrand to create a stand our design for their new non-dairy ice cream line. The feedback on the new look has been phenomenal since the product launched.

They have now been picked up by retailers such as Whole Foods that before the re-brand they had trouble with gaining interest.

You can see how their old brand (and website) looked here:

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