Carr’s Biscuit (Student Project)

Derrick Lin


Designed by Simone Li, United States.
School: Pratt Institute

To revolutionize the tone and manner of the soon-to-be, Carr’s biscuit introduces line of limited edition to reach younger consumers whose perception of the current line is “old English and Stodgy.” I created the Logotype and the package system which includes three flavors: “Poppy & Sesame”, “Table Water”, and Whole Wheat”.