Intrigue Chocolate Co. makes artisanal chocolate that celebrates flavor discovery through the medium of fresh, handcrafted truffles. They had outgrown their previous identity and needed a brand that would communicate the hand-crafted authenticity and uniqueness of their products while creating a sense of delight and discovery. The new brand also needed to look artisanal and premium but not fussy.
Jason Grube joined forces with Corianton Hale to develop the new identity, brand materials and packaging for Intrigue Chocolate Co. They reconsidered the shape of the individual truffles which informed all packaging including the custom, air-insulated, 12 piece box. They also consumed a lot of amazing chocolate.