Body Fantasies For Men

Designed by emuni, Japan.
Designers: Takashi Murakami & Masashi Murakami
Additional Credits: Fits Coporation K.K

THE BRIEF
“BODY FANTASIES” is a brand of body fragrance from New York which is greatly popular in American girls. The features of that products are pop coloured bottles and variety of fragrant. Even in Japan, “BODY FANTASIES” is very popular with girls and they were sold 5 million bottles in there. This brand has established new line for Japanese mens as a bold approach.

THE DEVELOPMENT
The concept for this brand is “Playful spirit”. The new labels we designed describe symbolic feeling for when you choose fragrant, and the shape of bottle are taken from former design for familiar to everyone. The typography of names express fragrant images as different approaches, which are designed pictures of each situation with name of fragrant.

THE RESULTS
These unparalleled graphical fragrance has gotten a lot of exposure on Twitter and Blogs. This product has acquired a high reputation and a variety of stores introduced it on the their shelves in a highly competitive fragrance market. They took a new position in that market, yet we achieved 120 percent of the original target. In 2013, to expand the market to the whole country including the largest convenience store. Our total sales of bottle with another line for women exceed 9 million.