Vareniki ‘Kupi’

Derrick Lin


Designed by Pavlov`s Design, Russia.

For soft and tasty vareniki- soft and tasty design.

This idea was taken as the basic one. To render the impression of softness we applied the artistic methods used for milk and yoghurt desserts. It helped us to distinguish this product among the competitors and to create a special romantic mood. The unified color theme of the wrap, tray and substrate creates harmony, while large and appetizing ads located in the food zone lead the customer.