Disaster IPA (Student Project)

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Designer: Hyunseo Yoo
School: Pratt Institute
Country: United States

The brief was to design packaging for a beer label driven by “disaster IPA”. Cavalry Brew Co., inspired by Cavalry Cemetary in New York, was created to remember those passed as a result of any disaster. From the idea of people hiding rough memories, drinkers would have to scratch off the golden part in order to find hidden information.