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Agency: DDC Creative Lab
Country: Russia

DDC Creative Lab agency updated “Ketus” logo and developed packaging design for a new product line of fish preserves.

“Ketus” brand products are characterized by high quality and naturalness. DDC Creative Lab agency communicated the idea of the product prepared using home recipes in the design of the new brand of preserves. Variegated tablecloth creates a comfort atmosphere and decorates the kitchen of every housewife. Each item in the line is represented in a characteristic color scheme, attracting the attention of consumers.

Also there is a charismatic brand character whale named Ketus on the preserves’ packaging which tells the audience interesting facts about the fish.

Customer loyalty degree to “Ketus” brand is pretty high, so keeping its his style “Ketus” offers fish lovers a new look at the idea of home cooking.

“Ketus” products line refers to middle segment goods. The range brand includes smoke-cured and smoke-dried fish, series of preserves in oil and various fills, seaweed salads.