Mimis Nuts

Designer: Drew Watts
Client: Mimi’s Nuts
Country: United States

Mimi’s Nuts is a small company that produces and sells many flavors of pecans. We developed a stitched motif to emphasize the hand made qualities of the product. We then chose to draw attention to the large and ever-changing variety of nuts by developing an icon system for all the individual flavors. A minimalistic approach to the label design allows for the focus to be on the icons which in essence is the Mimi’s Nuts brand.