Designed by: Mindvolt/ Steven Noble
Project Type: Produced, Commercial Work
Client: Back Forty Beer Company
Location: Gadsden, Alabama, USA
When developing their new six-pack packaging for their well-known Naked Pig Pale Ale and Truck Stop Honey beer varieties, Back Forty Beer Company wanted to think outside of the traditional six-pack carriers that have been a staple for glass bottles for decades. Back Forty’s new six-pack packaging is the product of almost a year of research and development, designed and intended to offer flexibility to the customer above all. The new corrugated box not only reduces the total amount of material used to package the beers, but it is also locally sourced and is 100% reusable and recyclable.
Functionally, this design is much more efficient than the traditional six pack carrier. The new box can be laid on its side or stacked with other items in your refrigerator and can be resealed and used for other purposes. The front of the box still has a handle place holder to the side of the bottle tops so customers can grab-and-go without busting their knuckles.