Our client, one of the biggest corporations in Lithuania, “Viciunai Group” decided to step into the world’s beverages market.
The Client had an already developed brand and the logo design of the product which were usually advertised during the car racing and other extreme sports events. However, the beverage was often confused with another similarly looking energy drink, because of the similar looks, color set and frantic red-eyed creature in the product logo. What is more, sparkling vitaminized beverage was filled into 330 ml aluminum cans.
The aim was to create new looks of the product, keeping the same brand, stressing the benefits that final customer get while drinking the beverage.
To keep the integrity of product line, we have decided to keep blue as the main color for all different drink flavors cans. To identify different types of drink only the secondary colors vary. Rectangular graphic elements, creating friendly and playful package appearance dominate in the design of different beverage’s flavors.