Designer: Bhagyashri Tamboli
Project Type: Student Project
Mysore Sandal is a classic, age old brand of soap in India. The soap company was started during the rule of Krishnaraja Wodeyar, the king of Mysore. Its the only soap in the world made from 100% pure sandalwood oil.
The task was to analyze the brand in detail and define the problem areas. To create a new story /reinterpret the brand and packaging of the product for a more modern user.
The main aim was to highlight the uniqueness, royalty and nostalgia attached to the soap brand. To bring out the old essence in a more modern and contemporary style. The packaging revolves around three main attributes that are CONTEMPORARY, VINTAGE and GRANDMOMS BLESSINGS (adding the emotional quotient).