Creative Agency: Masquespacio
Creative Director: Ana Milena Hernández Palacios
Creative junior: Nuria Martínez
Industrial junior: Jorge Romero
Gaphic junior: Jairo Pérez
Photography: David Rodríguez y Carlos Huecas
Client: Vino Veritas
Project type: Commercial work
Masquespacio designs Vino Veritas Oslo
Spanish creative consultancy Masquespacio just finished their last international project in the Norwegian capital Oslo. The project consists in the branding and the interior design from Vino Veritas, an ecologic restaurant specialized in organic wines and tapas of Spanish origin.
The restaurant of Vino Veritas as a part of the well known ecologic winery, Cortijo El Cura, has its origins in the Andalusian region La Alpujarra and introduces the ecologic Spanish gastronomy into the most important cosmopolitan city of Norway.
The identity seeks to be inspired by the craftsmanship and ecology that determines the brand values of Vino Veritas. That’s why a vintage image was chosen to recuperate the traditional way of elaborating things. In first case, it can be noticed that the main logo contains a vine leaf and some grapes to highlight the core business of Vino Veritas. On the other hand the packagings created for the different products like olive oil, wine and almonds just use leafs. A classic Arabic pattern is another aspect to highlight through a reinvention from which a rhombus is extracted like an icon for the different communication tools. Further on major importance is given to ecology using recyclable paper and reusable packagings like the aged one for almonds that can easily be reused for storage in the kitchen by Vino Veritas’ customers. Last but not least ‘handmade’ is stand out through the paper, cord and scissors through packaging.
Ana Milena Hernández Palacios: “It was important for us to highlight characteristics like the ecology and craftsmanship of Andalusia that were marked significantly by the business model of Vino Veritas. Although we wanted to represent it through an image easily acceptable for a wider public, looking for the Spanish culture and gastronomy with an ecologic and handmade character.”
With this project Masquespacio adds a new international client to their portfolio, showing its ability to offer creative solutions for any business model, adapted to its target audience.