Head and Shoulders Redesigned

Posted on

Derrick Lin


Creative Agency: NiCE
Bottle shape design: Dieter Bakic Design
Project Type: Produced, Commercial Work
Client: P&G
Location: Germany

New Packaging for head & shoulders

Head & shoulders came up with a new technology and DieterBakicDesign designed the bottle shape. The Laurie bottle shape design perfectly expresses head & shoulders‘ iconic brand values, balancing a sophisticated beauty appeal with the scientific nature of the products. At the same time premium and professional design cues prevail which make the shape look classical and contemporary at the same time.