Designer: Rasmus Erixon
Project Type: Student Project
Location: Sunne, Sweden
Packaging Materials:Paper & well
Packaging and brand design for a non existing brand of a micro brewery at the west coast in Sweden. Ahoy Brewery has started out with three different kinds of beer. Lager beer with a malty flavour with hints of dark rye bread, dried fruit, dark syrup and toffee, Brown ale with a malty flavour with hints of bitter orange and caramel and Sweet stout with a malty flavour with hints of dark chocolate and coffee.
I tried to capture the darkness of the story behind the brewery but still get it more interesting and uplifting by using light pastel colours. The design is targeting young adults who knows design and haven’t had an eye for dark beer earlier. The unique point of the packaging is the folded label on the side of the packaging which makes it stand out on the shelf.