Designer: Rubro Del Rubro
Project Type: Student Project
School: ESAD.CR (University of Arts and Design Caldas da Rainha)
Location: Caldas da Rainha, Portugal
Packaging Materials: Paper and Rice paper
Dillii with the motto “Dillicious&Dillirious” is a project I did during my graduation in ESAD Caldas da Rainha Portugal, I had to make the packaging and branding identity for a fictional organic cookies brand, the brief wasn’t that restrictive so I tried to have the most fun with it, since I have a special love for illustration I made it very visual but at the same time with the concerned in conciliating the interact part with the illustrations, so I ended up making it in a way that when opened the illustrations change in a delirious way, showing new narratives and the sensations in tasting the cookies (ice cream man melting for hot spicy cookies, and astronaut space fresh for the mint cookies) making it fun to interact, just like opening a wrapped gift releasing all the surprise and joy in somebody’s smile.
The Unique Points Of The Packaging:
The interaction with the packaging, it fuses the functionality with the visual content of the illustrations, making it fun to interact.