#MOE (Student Project)



Designer: Alena Zhokina
Project Type: Student Project
School: British Higher School of Art and Design
Location: Moscow, Russia

VEGETABLE bars for young people

These little goodies are designed to encourage a younger consumer to eat healthier. With its name, #MOE, being a trendy and clever way to physically incorporate social media into the packaging, the kooky illustrated characters also make room for a narrative to develop.

“Packing for vegetable bars, thirst brutal famine. The name “packing for vegetable bars, thirst brutal famine. The name #My for young people, students, freshmen.

Bars are usually made from fruit and chocolate, and in fact all the sweet. Vegetable bars ‘My’, a full snack with organic vegetables. Brand advertising campaign “My” aimed at attracting young people to the new product to satisfy hunger. And specially designed For this game in the popular genre, where you have to collect vegetables.”

Hunger constantly harass you throughout the day. It would be desirable and wholesome and sweet. Output is a vegetable bar. When you want to eat, you think only about the famine. Hunger change into even the most endearing and innocent people in these beasts. He awakens in us the primitive instincts. It remains one … look for their prey in the urban jungle.

Many students have a “property” =) tag and release their stuff. Lockers, notebooks, phones, notes, backpacks and so well myself =) Of these two components were born naming and visual solution package. Naming # MY and starving animals Vega (bar still vegetable).