Lin Lin Fragrance (Student Project)



Designer: Hsiao-Han Chen
Project Type: Student Project
School: Pratt Institute
Tutor: Marc Rosen
Location: New York, USA

“Lin Lin” is a fragrance for women of young generation around age 21-35. It is designed to appeal women who live in the urban area but with natural spirit inside.

“Lin Lin” means “the shimmery water” in Chinese. The name is chosen to introduce the special attribute of this green fragrance, which is its subtly ever-changing notes. The movement of shimmer on surface of water is borrowed and interpreted a lot on this project in hope of visualizing the invisible dynamics of notes of the fragrance. Also, the silvery sound of “Lin Lin” reinforces the imagery of the flowing water and the spirit of young women.

The bottle design started from the idea of using a sphere as a simple base and then subtly highlighting the cap with wavy details conveying the dynamics of water flow. It is designed to bring out the picture of gradually moving ripples being blown gently by the breeze on a quiet surface of the lake. The transparency of the glass straightforwardly reinforces the imagery of clear water.

The logotype with linear strokes is inspired by the gradual changing movement of the ripples, further enhancing the fluidity of notes. Gradient and the wiggly curves are repeatedly used as main graphic style to convey the changing movement of the water. The aqua and white colors are used to interpret the freshness of the nature.