Rare Barrel – A Sour Beer Co.

Designer: Mackenzie Freemire
Project Type: Student Project
Location: Crystal Lake, IL, USA

Brief
Create relevant and fresh branding for a small scale microbrewery in Berkley, California. The Rare Barrel is an exclusively Sour Beer company, and they believe in the importance of the involved process, resulting in unique and crisp flavors.

Concept
Celebrate the mixing of the unique flavors in sour beers, and creating an experience that exemplifies that.

Execution
I created a colorful and vibrant branding system that immediately engages the consumer’s attention.