GoolMuhGoom Sweet Potato Jelly

Derrick Lin


Agency: Momentum Infinity
Designer: Deekay
Project Type: Produced, Commercial Work
Client: Mehong
Location: Seoul, South Korea
Packaging Content: Jelly

Hoon Min Jung Gwa is a family brand that was created to provide honest foods to consumers. Goolmuhgoom Sweet Potato Jelly is natural snack that is made of sweet potato.

Logo Deisgn
Goolmuhgoom(꿀머금) is a modified kroean word, originally from two diffenret words, “honey” and “fill” .

So that those two combines together and create a new word has meaning of “filled with honey”.

The typography shows identity of “honey”.